GENERATING AND INCREASING THE ADMISSION RATES FOR ALL EDUCATIONAL COURSES THROUGH BEST DIGITAL MARKETING METHODS

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About the Company

The client is one of the reputed educational institutions present in South India and recognized by New Delhi, AICTE, and affiliated to Anna University, Chennai. The institution’s policy is to achieve excellence in the field of technical education for satisfying the needs of students and society.

The institution uses innovative methods of teaching and provides society with the best-talented technocrats. Furthermore, the client’s major aim is to get 100% results and 100% placement for its students. Also, the institution works hard to enhance the competence of the faculty to the highest level and get them adapted to modern as well as innovative methods in teaching and learning procedures.

The Problem

The institution wanted to improve the branding and increase the number of admission to various courses. Even though it is one of the most sought-out educational institutions in South India having the best admission rates, still the number of admissions it received was from references and word-of-mouth. Plus the client wanted to get more new admissions and improve the brand image through the social media referral system. The social media account of the client was very simple and not very much attractive. Most importantly, there weren’t any useful details or engagements present on their websites.

Problem Analysis

Improve the brand value of their educational institution.
Increase the online traffic of their website.
Increase and improve social media likes and followers.

CUSTOMER-CENTRIC APPROACH	(STRATEGIES + GOALS + RESULTS)
ORGANIC TRAFFIC	Researched for commonly used keywords related to courses offered by the institution to rank higher on search pages.
ORGANIC TRAFFIC	Worked on social media posters and ads that were regularly uploaded.
SOCIAL MEDIA STRATEGIES	Regularly updated content related to new admissions and courses offered on various social media pages of the client.
SOCIAL MEDIA STRATEGIES	Developed attractive posters and flyers that were posted and even video seminars to the social media accounts.

Our Solution

First and foremost we did a brainstorming session with the client to understand what kind of courses and degrees they provide. We analyzed their website and checked for the weak spots where there weren’t any high-ranking keywords.

Also, we revamped the Meta description and tags of the client’s website. We researched some of the high-ranking keywords related to the courses provided by the institution and added some of them to the home page and About Us page of the website.

We designed attractive social media posters and flyers regarding the new admissions and courses offered. These posters and flyers were regularly updated on the social media accounts to increase the engagement rate and the number of likes and followers.