BUILDING B2B RELATIONSHIP & GAINING INQUIRIES FOR A SECURITY COMPANY THROUGH AUTHENTIC DIGITAL MARKETING STRATEGIES
Indian Based Security Company
Security Service Provider
Cochin, Kerala
About the Company
The client is one of the best security service providers in India that provides unique solutions for all security needs. This security guard services company works in collaboration with its customers to provide customized security plans as per customers’ specific requirements.
From home security service, event security, close protection, mobile patrol, key holding, and retail to technology, and cyber security, the client is the leading name in providing various security solutions. Their parent company is a well-acclaimed UK-based security group having more than two decades of experience and ranked as one of the UK’s top accredited security agencies.
The Problem
The client wanted to get leads from all over Kerala, Tamilnadu, and Karnataka but the marketing strategies followed weren’t providing them with the required results. They worked and followed offline marketing strategies of creating pamphlets, posters, etc; but it resulted in increasing the printing expenses rather than the number of leads.
They wanted to get inquiries from various businesses, banks, residential colonies, and hospitals, however, the outbound calls didn’t provide them with the required leads as most of the customers weren’t aware of the client’s services and were hesitant to employ them for their security needs.
The client deployed some freelancers to do the online marketing strategies, but they weren’t able to improve the branding of the client and the number of responses received was not feasible.
Problem Analysis
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CUSTOMER-CENTRIC APPROACH
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(STRATEGIES + GOALS + RESULTS)
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ADVERTISING SERVICES
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Worked on social media ads on platforms like Facebook and Instagram.
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Drafted and posted security service posters on all social media accounts.
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Worked on Google Ads services to increase the number of clicks to the website.
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KEYWORD ANALYSIS
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Worked and researched on the genuine keywords suitable for the security services.
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Researched 20 and 30 keywords for Kerala, Tamilnadu, and Karnataka and ensured top-page results.
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Our Solution
We interacted with the client and gained perspectives on what kind of market they are targeting to supply their security services. Based on the requirement of the client, we revamped the whole digital marketing strategy. Our plan was to make the security service agency get more inquiries from the B2B sector.
We enhanced their digital marketing tactics by trying out various social media ads like Facebook and Instagram ads. We created flyers that were uploaded into their social media accounts. Google ads were used to increase the number of inquiries for the security services company.
In addition to the selection and utilization of high-ranking SEO keywords, we performed Tele-calling services such as outbound calls to find out the security requirements of various businesses and matched them with what our client was offering.
Case study - Key points
OBJECTIVES
Ensure that the client gets inquiries from businesses all over Kerala, Tamilnadu, and Karnataka, along with increasing the brand image of the security service provider.
THE FINAL RESULTS
120% increase in online inquiries from B2B agencies.
80% increase in online mentions on all social media platforms.
