IMPROVING LEAD GENERATION AND EMAIL OPEN RATE WITH ADVANCED EMAIL MARKETING STRATEGIES
Industrial Lubricant Manufacturer
Solvent Industry
India
About the Company
The client is one of the premium industrial lubricants and specialty lubrication solution providers for many product groups like silicons, moly, graphites, synthetic functional fluids, etc. All these are supplied through lubricating oils, lubricating greases, aerosols, powders, cleaners, etc.
The company began its production by manufacturing specialty lubricants that are based on graphite and moly followed by indigenous R&D activities. Late in the 70s, the company started to manufacture silicone-based lubricants for an aircraft manufacturer in India.
The Problem
The client’s email marketing strategies were not delivering the required results. They were sending emails that resulted in huge bounce rates and the open and click rate was considerably low.
Their in-house team of marketing experts researched and tried every online marketing strategy related to email marketing to bring in the desired results. However, they weren’t able to get the desired click rate.
Furthermore, the client wasn’t aware of which products of theirs were in huge demand. They didn’t do any market analysis based on the email promotion for their products and went with the ones that were currently available.
Problem Analysis
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CUSTOMER-CENTRIC APPROACH
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(STRATEGIES + GOALS + RESULTS)
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EMAIL VALIDATION
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Increased the open rates through the usage of creative content.
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Improved the whole template design and made it more attractive and crisp.
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INCREASE OPEN & CLICK RATES
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Each email id was verified and checked for ensuring that it is authentic.
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Supplied regular email marketing campaigns during the holiday and festival seasons.
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Analyzed the trend related to the demand for commonly used lubrication products and worked on those email marketing strategies.
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Our Solution
The first thing we did was analyze the whole market and website of the client. Our email and SEO marketing experts interacted with the client to gain a better understanding of their products.
Based on the market, we devised email strategies that helped the client to get more clicks and open rates for their emails. We went ahead and made the client understand the necessity of opting for knowledge-sharing sessions through email by sharing their newsletters, blogs, etc that provides their customers a better understanding of the lubrication market.
We devised a strategy where regular email marketing campaigns would be sent to potential customers and ensured that there was a constant click rate in all the email campaigns.
Case study - Key points
OBJECTIVES
Assist the client to get more and better open and click rates for their emails and increase the number of potential customers.
THE FINAL RESULTS
77% increase in the online visibility of the client’s product.
185% increase in the monthly revenue and demand for products.
