IMPROVING ONLINE AUDIENCE AND FOLLOWERS OF AN ONLINE ENTERTAINMENT APP WITH CUSTOMIZED DIGITAL MARKETING STRATEGIES

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About the Company

The client is a mobile-based live streaming video app company that allows one to create online and mashup videos similar to TikTok. The client’s video app allows you to invite guests, add custom branding and even interact with the audience.

The Indian-based app company has been in the business of providing some of the best entertainment apps for more than a decade. The best feature of their video app is that it allows one to go live from anywhere in a matter of minutes and reach a bigger audience through the usage of the multi-streaming feature.

The Problem

The major issue the client faced was the lack of people registering for their online live video streaming services. Their branding methods were not providing the required results, and even the number of followers and likes that each video posted on their app was very less.

They deployed various social media strategies and even went up to purchase social media followers and likes. Still the results that were obtained were not great for their ROI.

Problem Analysis

Increase the brand value of their app.
Improve the number of likes and followers.
Overcome the competitive market of live video streaming apps.

CUSTOMER-CENTRIC APPROACH	(STRATEGIES + GOALS + RESULTS)
ORGANIC TRAFFIC	Researched for commonly used keywords to rank higher on search pages.
ORGANIC TRAFFIC	Worked on social media posters and ads that were regularly uploaded.
IMPROVING DOWNLOAD COUNT	Created social media campaigns highlighting the brand image of the app.
IMPROVING DOWNLOAD COUNT	Interacted and communicated with followers to increase their knowledge about the app’s features.

Our Solution

The first thing we did is to discuss with the client what kind of people and age group of individuals they are targeting to use their apps. As the client follows business services similar to TikTok app, we decided to use tactical organic ads as well as social media marketing to increase sales and user count.

We researched some of the major keywords related to the client’s niche and analyzed the top five ones. Based on the highly ranked keywords, we worked on the content and marketing strategies to ensure that the client’s page ranked high on the search results. Also, we created attractive content and flyers that were shared on Instagram and Facebook.