IMPROVING ONLINE SALES OF AN E-COMMERCE BUSINESS THROUGH ORGANIC ADVERTISING STRATEGIES

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About the Company

The client is a Mumbai-based premium Indian jewelry and apparel brand catering to traditional as well as modern styling; liked by spontaneous Indian women. Each of the products is carefully handcrafted and designed in an aesthetical manner filled with unique color combinations. This makes each and every piece very special.

Additionally, the client designs each of the jewelry pieces using Kundan, Meenakari, Takkar, pearls, and semi-precious stones. By staying true to their core values, they use colors and stones that are unseen in most jewelry and apparel, thereby presenting them in a gorgeous manner of wearable art.

The Problem

The major objective of the client was to increase its online traffic and sales. They wanted to increase the order volumes as well as improve the return on investments through online ads.

They didn’t want to opt for non-organic means like paid ads and wanted to increase their brand value through social media posts. They hired freelance marketing teams, but there wasn’t any improvement in terms of the increase in online traffic and purchase of their products.

Problem Analysis

Increase the inbound traffic of their website.
Improve the brand image of their products.
Lack of knowledge about organic ad services.

CUSTOMER-CENTRIC APPROACH	(STRATEGIES + GOALS + RESULTS)
ORGANIC TRAFFIC	Researched for commonly used keywords to rank higher on search pages.
ORGANIC TRAFFIC	Worked on social media posters and ads that were regularly uploaded.
INCREASING ORDER	Created social media campaigns highlighting the various deals and discounts.
INCREASING ORDER	Developed attractive posters related to the distinct brand and increase the number of purchases.

Our Solution

We analyzed their website and researched competitors. Since the client deals with online stores related to jewelry and dresses, we deployed tactical organic ads to increase sales and customers.

Being a competitive market, we analyzed the potential keywords that could be used for gaining more reach and appearance in the first-page search results. Based on the keywords, we created interactive social media posts that were regularly uploaded into their social media accounts.

We created posters and flyers that were shared on Facebook and Instagram. Through these, we increased brand awareness and advertised various deals that were provided during the festival and holiday seasons.