Market automation is becoming a buzzword among most businesses these days and for all the right reasons. Post-Covid businesses are making the all-important shift to go digital and eCommerce businesses could not be more happier. Right from the change in distribution channels to alteration in the business models,the mode of communication has always been convenient though the humble mail.
Wondering just how?
To begin with, emails propose zero to no need for consumers to step outside their homes to invest on or introduce their business. That is why big marketers go SMART with their emails campaigns at the very get-go.
Infact, stats point out the evident,
“Email Marketing is 40 times more effective than social when it comes to customer acquisition”
But how exactly does this information impact the eCommerce business?
With customers making it into your website’s shopping carts and out, emails play an intrinsic part in bringing back all those who may have abandoned the deal at the point of sale. Not only is mail marketing inexpensive, it serves as a great tool for retargeting consumers that you may have lost along the way, and redirect them back to your business offering.
Here are some of the top 5 advantages of email marketing in the world of eCommerce:
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Reactivate Inactive Customers Through Mailings
It is possible to consider sending a reactivation email to customers who have taken a while to open or reopen your newsletters. This also applies to those set of customers who have not made any purchase from your business yet for quite some time. After this, you can focus on people who are most likely to buy or make a purchase.
Just so you know, more isn’t always better.
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Increase Conversion with Segmentation
Conversions are made possible through email marketing. One of the best ways to boost email conversions is to give adequate attention to segmentation. Once you are able to segment, you can then go about drafting emails that appear to be written just for the recipient, in specific – even though there may be hundreds on that email list.
Segmentation will also help you in promoting engagement towards your brand. This is possible with the following types of emails:
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- Retargeting/ Retention emails
- Mails that have the intent of customer satisfaction
- The abandoned shopping cart emails
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Rewarding your loyal customers
In order to keep your customers coming back, rewards are some of the most important things you can do as a marketer. This can be done with an automated reward program via email. Reward customers who have been able to meet the desired milestone, and avoid limiting your reward to just discounts alone. This is because they don’t have a fair lasting impact on your customers.
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Manage Brand Reputation
Another fancy thing you can do with email marketing is to enlist as many brand advocates as possible! Go ahead and entice your customers to leave product reviews on your website and other social review sites for some perks or social reward. This will not only help uplift your brand image, but it will also aid in serving the customers better. With all the feedback, you will know just exactly how you can improve the overall customer experience better.
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Support eCommerce Sales
Email is one of the most valuable tools that a business can have as an eCommerce provider to keep in touch with customers about their orders. Emails can be used to send tracking numbers, give out a thank you note and more. By the way, prompt order confirmation and tracking emails also help improve to garner customer experience, which will greatly help in making customers return and want to recommend your brand.
Creating an effective email marketing strategy helps you and your business reach and connect with your target audience in a more personalized way, thus leading to increased sales at an even affordable cost. Just as other platforms and media are constantly feeling the change, email marketing tools can surely go a long way to give your business the ability to reach customers easier than ever. All this goes to show that ecommerce business can greatly improve or take advantage of email marketing making it a likely contender against other automation options out there.
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What is email marketing?
Email marketing is an effective digital marketing strategy that is used to boost sales and promote the business by sending emails to business prospects and customers.
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Why is email marketing important for eCom business?
Email marketing is necessary for businesses for thrive and bring in customers who have abandoned their shopping cart. They are particularly important for targeting and approaching customers who are prospects.
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How to improve the email marketing strategy?
These are the following ways to improve the email marketing strategy :
– Segment your email lists
– Make sure your emails are mobile friendly
– Consider text-only emails – or not using image-based emails
– Have email come from a real person (as opposed to ‘noreply’)
– Make your subject line compelling and to the point
– Personalize your email
– Have a clear call to action (CTA) -
How to do the marketing automation process for an eCommerce site?
Marketing automation allows for business owners to take control of their marketing strategy without the need to manually manage every aspect of their campaigns. By combining eCommerce with marketing automation, the benefits of a sophisticated shopping experience only doubles with the ability to create marketing campaigns that are custom-tailored to your audience.
