RAPIDLY GENERATING NEW PATIENTS AND IMPROVING BRANDING FOR LAPAROSCOPY SURGERIES THROUGH DIGITAL MARKETING STRATEGIES

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About the Company

The client is one of the reputed healthcare providers in Coimbatore. Starting in the year 1991, the institute grew in stature and became the most sought-after destination for laparoscopic surgeries as well as gastroenterology. Through its pioneering work, it became the first and only center in India to have subspecialties in Hepatobiliary, Bariatric, Upper GI, Colorectal, Gastrointestinal Cancer Surgery, Scarless Surgery, Liver Transplantation, etc. Plus, the medical center is the first in India to get ISO 9001:2008 certification in the field of laparoscopic and gastroenterology surgery.

The Problem

The medical center wanted to improve the branding of its laparoscopy surgeries. Even though it is one of the leading healthcare providers having the best success rate for laparoscopic surgeries, the number of patients that came was all through word-of-mouth.

Plus, the client wanted to get more patients from their social media referral system. Their social media account was very simple and did not have any marketing materials related to laparoscopy and gastroenterology. Furthermore, there wasn’t any useful information or any kind of engagement on their website.

Problem Analysis

Improve the branding of their laparoscopic services.
Increase the online traffic of their website.

CUSTOMER-CENTRIC APPROACH	(STRATEGIES + GOALS + RESULTS)
ORGANIC TRAFFIC	Researched for commonly used keywords related to laparoscopy to rank higher on search pages.
ORGANIC TRAFFIC	Worked on social media posters and ads that were regularly uploaded.
SOCIAL MEDIA STRATEGIES	Regularly updated content on various social media pages of the client.
SOCIAL MEDIA STRATEGIES	Developed attractive posters and flyers that were posted and even video seminars to the social media accounts.

Our Solution

After interacting with the client, we revamped their whole social media account and website strategies. Firstly, we researched high-ranking keywords related to laparoscopy surgeries. Then we reworked and infused those keywords into the website of client.

Also, we revamped the Meta description and tags of the client’s website. Also, we deployed Google Ads to gain more leads. This was followed by adding regular content and creating posters that were posted on their social media accounts like Facebook, Twitter, etc.