GAIN BEST SALES RESULTS AND OVERCOME COMPETITIVE HURDLES TO INCREASE BRAND VALUE AND CUSTOMERS THROUGH ADVANCED ONLINE MARKETING STRATEGIES
Indian-Based Online Women's Apparel Supplier
Fashion
India
About the Company
Starting in 2017, the client began its apparel service as a humble attempt to revitalize the traditional Indian craftsmanship of the handloom sector. But it lead to the fashion revolution that influenced people to go for the best handloom and rich craftsmanship sarees and dresses that provided an abundance of choices for people.
Driven by the holistic vision of uplifting the artisan communities, the client identifies and fraternizes with labels alike in celebrating the ancient Indian craft and bringing a huge distinguished heirloom in terms of contemporary and tasteful design.
The Problem
One of the major challenges for the client was to find ways to increase their online sales and brand awareness. The client was struggling to create a market share all over India and abroad as the apparel market was dominated by various established brands.
The past experience of the client in promoting its brand on social media was unsuccessful. They were unable to get satisfactory results. The major reason for this was due to the fact that their brand was not strongly portrayed on social media as it needed.
Problem Analysis
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CUSTOMER-CENTRIC APPROACH
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(STRATEGIES + GOALS + RESULTS)
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ORGANIC SEARCH VISIBILITY
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Fixed and optimized all kinds of technical aspects of the website.
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Implemented advanced search technologies to monitor progress.
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SOCIAL MEDIA STRATEGIES
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Regularly updated content related to new products on various social media pages of the client.
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Developed attractive posters and flyers that were posted on various social media sites like Facebook, Twitter, and Instagram.
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Our Solution
Taking the expertise of our team in the realm of digital marketing, we planned vigorous online marketing campaigns. The main objective was to strengthen the client’s online brand and gain maximum sales on their apparel products.
By analyzing the patterns of their competitors, doing extensive market research, and understanding a lot about their consumer’s interests, we ensured the proper utilization of their social media strategies.
As there is competitive fitness in the market, we began with an aggressive approach. Right from developing appealing as well as brand-centric product design to advance and innovative social media targeting methods, we narrowed down our reach to ideal customers.
Case study - Key points
OBJECTIVES
Assist the client in increasing the brand value and sales along with overcoming the competition.
THE FINAL RESULTS
322% YoY (Year Over Year) Sales Increase.
93% YoY Reduction In Acquisition Cost.
